FOR IMMEDIATE RELEASE

HOW DO YOU TEACH KIDS ABOUT GENDER EQUALITY?

Animated Films Provide Kid-Friendly Look at Women's Suffrage and Feminism

New York, NY (February 28, 2005) -Today's children don't remember a time when women could not vote. During their lifetimes, women have always worked. They don't know it was ever any different.

In reality, Women's Suffrage and the Feminist movement are important history lessons that need to be taught. But getting that message across to children can be challenging. That's why in recognition of Women's History Month, BrainPOP (www.brainpop.com) is expanding its popular Social Studies category to include new movies about Feminism and Famous Women in addition to its existing Women's Suffrage movie. BrainPOP is the leading producer of animated educational movies for children in Kindergarten through high school. In the 4 minute animated movie, Tim and his robot pal Moby discuss the idea that women and men should have equal access to rights and privileges in Feminism and in Famous Women, students learn about six women who rose to the top of their fields. Women's Suffrage explores the history of the struggle for the right to vote. Using clear and casual language, Tim and Moby help students understand the importance of the movement for women's equality, and what it means for kids - and adults - today. Each movie is accompanied by a ten question quiz that teachers can use before each movie to assess prior knowledge or after to reinforce learning.

"We hope that our new series of movies will help teachers engage their students in learning about both the struggles that women have undergone and the rich cultural and scientific contributions that women have achieved in the face of adversity", said BrainPOP Chairman and CEO, Avraham Kadar, M.D.

All three movies are available in our Social Studies section.

About BrainPOP

Founded in 1999 by Avraham Kadar M.D., BrainPOP is the leading producer of animated educational movies for K-12. Each day 3 million students watch BrainPOP movies and exchange messages with a dynamic cast of five characters who lead users through related activities on the web site: interactive quizzes and games, comic strips and experiments. Fifteen percent of US school districts subscribe to BrainPOP and integrate it into their daily curriculum. BrainPOP has developed partnerships with Time Warner, Popular Science, McGraw-Hill, National Geographic, AOL @ SCHOOL, Yahoo! and Road Runner. BrainPOP has won multiple education and media awards including The Flash Film Festival, District Administration Curriculum Award, Forbes Best of the Web. BrainPOP's first print title, The Science Almanac For Kids, was published in Summer 2004.

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CONTACTS:

Amit Gilon,
Director of Marketing and Communications
BrainPOP
212-689-9923 x16/ amit@brainpop.com