NEWS RELEASE
New EARTH SCIENCE and NATURAL DISASTERS
movies raise bar for online educational service
BrainPOP explains the science behind natural disasters and extreme weather
New York, NY (January 26, 2005) - BrainPOP (www.brainpop.com), the leading producer of animated educational movies for K-12, announced that it has added an EARTH SCIENCE series to its award-winning science curriculum.
Science educators say that BrainPOP is one of the most trusted resources for kids on the Internet. As BrainPOP's service is so widely respected, the company decided to publish a science almanac specifically for elementary and middle-school kids, THE BRAINPOP SCIENCE ALMANAC FOR KIDS featuring Popular Science. Capitalizing on the BrainPOP's characters and style that kids have come to know and love and Popular Science's name recognition.
With movies covering natural disasters and extreme weather, BrainPOP again enhances and enriches its service. TSUNAMIS, EARTHQUAKES, HURRICANES, THUNDERSTORMS... They make an impact upon the Earth we live on and, by extension, influence our lives. By explaining the science behind the natural world using visual references and language that kids can easily understand, BrainPOP creates a valuable reference for students - and for teachers!
"Even adults have trouble understanding how an earthquake or tsunami behaves and why they cause such mass destruction," said Ms. Karina Linch, a 5th grade teacher in the New York City public schools. "With
BrainPOP's straightforward language and clear visual style, I can introduce
advanced topics in the classroom that I'd never have thought my 9-year-old
students could grasp!"
BrainPOP Chairman and CEO Avraham
Kadar, M.D., commented: "The teachers appreciate that one of BrainPOP's greatest strengths is the ability to explain complex subjects in accessible language." He continued: "The
characters engage students, while the clear presentation simplifies highly
advanced material. BrainPOP is focused on keeping learning an exciting process
of discovery leading to more knowledgeable students"
The EARTH SCIENCE movies can be found at http://www.brainPOP.com/science/seeall
About BrainPOP
Founded in 1999 by Avraham Kadar M.D., BrainPOP is the leading producer of animated educational movies for K-12. Each day 3 million students watch BrainPOP movies and exchange messages with a dynamic cast of five characters who lead users through related activities on the web site: interactive quizzes and games, comic strips and experiments. Fifteen percent of US school districts subscribe to BrainPOP and integrate it into their daily curriculum. BrainPOP has developed partnerships with Time Warner, Popular Science, McGraw-Hill, National Geographic, AOL @ SCHOOL, Yahoo! and Road Runner. BrainPOP has won multiple education and media awards including The Flash Film Festival, District Administration Curriculum Award, Forbes Best of the Web. BrainPOP's first print title, The Science Almanac For Kids, was published in Summer 2004.
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CONTACTS:
Amit Gilon,
Director of Marketing and Communications
BrainPOP
212-689-9923 x16/ amit@brainpop.com
