NEWS RELEASE

Northern California Media and Technology Consortia Awards Subscription Contract to BrainPOP

Northern California K-12 schools will have online access to standards-aligned animated movies and interactive quizzes

New York - June 21, 2004 - BrainPOP, the leading producer of animated educational movies for grades K-12, today announced that it has contracted with the Northern California Media and Technology Consortia (NCMTC) to provide its service of Flash-based online movies to K-12 schools in the consortia's member counties.

The nine County Offices of Education (COEs) comprising NCMTC include Alameda, Calaveras, Contra Costa, Marin, Mendocino, San Francisco, San Mateo, and Solano. "Working with BrainPOP was easy and it's obvious that they have an educational heart. We are excited to offer BrainPOP to all of the contracting schools within the counties that are served," said Rovina Salinas, the co-chair of NCMTC and the learning resource supervisor for the Contra Costa COE. The student population for the NCMTC region is approximately 740,000.

According to BrainPOP Chairman and CEO Avraham Kadar, M.D., "We are thrilled to work with NCMTC and extend significantly the relationship we started with some of these counties a few years ago. BrainPOP content is aligned with California standards and is becoming a key resource in these classrooms. This arrangement also demonstrates our ability to implement BrainPOP in the largest districts and counties across the nation."

BrainPOP's award-winning content is aligned to the California State Board of Education's academic content standards. For more information, educators can visit the California Learning Resource Network at http://www.clrn.org.


About BrainPOP

BrainPOP is the leading producer of animated educational movies for K-12. Each day 3 million students watch BrainPOP movies and exchange messages with a dynamic cast of five characters who lead the user through related activities on the web site - interactive quizzes and games, comic strips and experiments. 15% of US school districts subscribe to BrainPOP and integrate it into their daily curriculum. BrainPOP has developed partnerships with Time Warner, Popular Science, McGraw-Hill, National Geographic, AOL @ SCHOOL, Yahoo! and Schwab Learning. BrainPOP has won multiple education and media awards including; The Flash Film Festival, District Administration Curriculum Award, Forbes Best of the Web. BrainPOP's first print title, The Science Almanac For Kids, launched in Summer 2004.

For more information, contact:
Yves Saada
Chief Operating Officer
212-689-9923 ext 11
yves@brainpop.com

Kati Elliott
KEH Communications
410-975-9638
kati@kehcomm.com


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